| Cookbook and TV show aim to help parents with hectic mealtimes
Sandi Richard is driven to try to do what seems impossible: to find strategies to help parents feed their families. For 20 years, this 48-year-old Alberta wife and mother of seven has been devising meal-planning guides for todays hectic lifestyles. Along the way she has picked up on a lot of what is wrong with Canadian eating habits. Her latest book, The Dinner Fix: Cooking for the Rushed (Simon & Schuster Canada), is the companion to her television show, Fixing Dinner, which airs daily on Food Network Canada. The book is not only a cookbook but also a meal-planning guide. As well as providing 50 complete dinner ideas, it also shows how to deal with picky eaters and junk food and bring sanity back to the dinner table. For example, I absolutely think that we dont get it that soda pop is bad for us, she said in an interview, a fact that cant be ignored when she snoops in the kitchens of families who appear on her show.
Topping a tree isn't pruning, it's 'torture and mutilation'
They're everywhere; trees disfigured and dying from years of abuse. Specifically, I'm referring to the misguided practice of tree topping. Also known as pollarding, stubbing, dehorning, heading and several other terms, it has risen to crisis proportions nationally over the past decade. Topping is considered the most harmful tree-pruning practice known. In fact, it's regarded as such a serious crime against nature that one organization's major efforts over the past two decades have been to stop this "torture and mutilation." That group, PlantAmnesty, was founded in Seattle in 1987 by Cass Turnbull. This non-profit group uses a unique blend of humor and controversy to raise public awareness of these "crimes against nature" committed in our own backyards. Yet despite more than 20 years of spoken and written information by them and countless other like-minded professionals, it remains a common practice.
BBC Announces Asia-Pacific Deals
SYDNEY/BRIGHTON, March 2: At the BBC Showcase in Brighton, BBC Worldwide announced that it had secured a deal with Korean mobile television broadcaster TU Media for Top Gear and had licensed more than 300 hours of lifestyle content into New Zealand. The Korea deal calls for the distribution of 39 hours of Top Gear programming on TU Medias Satellite Digital Multimedia Broadcasting (S-DMB) service. Launched in May 2005, TU Medias S-DMB service currently attracts almost 1 million subscribers. In New Zealand, meanwhile, BBC Worldwides Australasian arm has licensed more than 300 hours of cookery, lifestyle and factual programming to the Living Channel and its sister network, Food TV, including over 100 hours of first-run programming. Starting from March, some of the titles expected to premiere on Food TV are Celebrity Masterchef Goes Large (15x30), Saturday Kitchen 2006 (20x30), James Martin Digs Deep (10x25), Rick Steins Betjeman and Me (1x49) and United States of Reza (12x23).
Bunge Limited: Capitalizing on agriculture
Dealing with agriculture on an international basis requires that a firm understand global trends in demographics, economics and cultural development. One of the highly respected corporate practitioners of the art was founded in Amsterdam nearly 200 years ago, but now works from White Plains, New York. Bunge Limited (NYSE:BG) is an integrated agribusiness, fertilizer and food products concern. The company is a leading global processor of soybeans and other grains, a leading provider of products and services to the South American farming community and a major U.S. food processor. Some of Bunge's agribusiness products are used for industrial purposes, including renewable fuels like biodiesel. The firm pleased investors last month, when it reported Q4 EPS of $1.52 and revenues of $7.68 billion.
Carl’s Jr Tempts Young and Hungry Guys with ‘Spicy’ Viral
Two years after its infamous Paris Hilton ads (briefly) smattered the airwaves and roused some controversy in 2005, fast-food chain Carl's Jr. is back with a new—albeit, slightly less controversial—ad campaign for its new Buffalo Chicken Sandwich. While inexorable socialite Paris is nowhere to be seen on this go-around, Carl's Jr is once again using the "sex sells" approach for its broadcast/online effort, this time enlisting the services of model/actress Ashley Hartman. Leveraging the TV promotions already in place, interactive agency of record Spacedog created a viral-focused microsite, Spicybuffalo.com, which is only the second one ever made for Carl's Jr. "Mendelsohn/Zien, the traditional agency that does all [Carl Jr's] TV and radio, had crafted a strategy that already sold through three spots," Wayne Robins, Spacedog's creative director, explains to ADOTAS.
Reaction to Food? It May Not be Allergy
The next time you experience an uncomfortable reaction to food, you may think it's an allergy, but what you may not know, is that only 1% of adults suffer from true food allergies. Most people who have side effects from certain foods are actually experiencing a food intolerance. A real food allergy happens when the body produces antibodies that signal the immune system to release histamine into the bloodstream. Dr. Stanley Fineman, Atlanta Allergy & Asthma Clinic: "Histamine can cause itching, can cause swelling in the mouth, swelling in the throat, swelling in the lips, sometimes breathing difficulty." The most common food allergens are milk, eggs and peanuts. An allergist can run a skin or blood test to confirm the condition. .
|
